The Power in Bar Codes
12.04.07

Bar codes are a fast, easy and accurate way of collecting and recording data in retail businesses and are very prominent in most vertical markets; however the tanning industry has historically lagged behind. While some salons have been utilizing bar coding for years and many more have been implementing this technology at an increasingly rapid pace, the majority of salon owners have still not fully automated their inventory process. With busy season lurking around the next corner it only makes sense to bite the bullet this year and realize what a truly efficient and accurate addition this devise can be to your front counter.

Bar coding enables products to be tracked efficiently and accurately at speeds not possible using manual data entry systems. The primary benefit of this process is that it is fully automatic, occurring instantaneously as the transaction is taking place. Improved accuracy is yet another benefit. Studies show that the entry and read error rates when using bar code technology is approximately 1 error in 1 million characters versus 1 error for every 300 characters in manual key entry. Just think of all the potential money that can be lost if your employee accidentally rings up a $50 bottle of lotion for $15. This is a very common mistake that can add up to BIG money over the course of a year.

Since ALL of the major lotion manufactures are now putting bar codes on their products there is really no reason not to jump into 21st Century technology. If your current lotion manufacturer is not using bar codes, I would recommend finding out if this is on their design board or better yet switching to a more main stream lotion company. For those of you grass roots owners that are brand loyal even though your lotion of choice is not bar coded, your software provider should be able to provide a solution. In either case, don’t settle for anything less than 100% automation.

A secondary benefit of bar code technology is being able to utilize a bar-coded key tag system to expedite your check in process while providing a strong marketing presence at the same time. Having key tags produced with your salon logo on the front and your salon information, including a unique bar code number, on the back will help catapult your salon’s image and recognition! I’m sure that more than 50% of those who read this article have at least one key tag on their key chain from their local grocer, pharmacist or video rental store. Contact your software provider and see how easy this process is to incorporate into your existing software solution.

This article concludes yet another fun and exciting year here at Helios. We would love to hear from you on some technology topics that we’ve missed or some that you would like us to delve into a little deeper. Please send your ideas to scott@gohelios.com.

From everyone here at Helios we would like to wish everybody a Merry Christmas and a VERY Blessed New Year!

PEACE!