Important ITA Announcement
10.29.07

I am sure you have already heard the buzz concerning the Berman and Company PR firm that the ITA has contracted with to assist our industry in strengthening our perception both with the public and the legislative sectors.

For those of you who were unable to attend the standing room only presentation on Saturday evening at the ITA Tanning World Expo in Nashville, we are extremely pleased with both the excitement Rick Berman and his team have generated and with the monetary pledges we have acquired thus far from those in attendance.

Attached is a list of organizations represented at the presentations along with their generous pledges. If you have not yet seen Rick Berman’s 60 minutes excerpts, I urge you to take a moment and review this link. www.bermanandcompany.com

If you have not yet had the opportunity to participate in what will be known as the single most effective PR campaign our industry has ever undertaken, now is the time to sign up. You and your organization have been chosen to help represent our cause because of your commitment to our industry through your past generosity and participation in our industry events.

We are counting on your participation in this event and are convinced you will be proud to be a noted contributor. To see a list of those who have already contributed go to www.theita.com and click on BERMAN and COMPANY SPECIAL MEDIA RELATIONS FUND. The ITA already has over $400,000 pledged to support this campaign but to maximize success we need everyone to support the campaign. (2000 salons X $50 per month X 12 months = $1,200,000) Imagine our success if we could get the support of 5000 salons.

If you have any questions about the project, please feel free to contact the ITA at admin@theita.com (202-367 1142) or one of the below listed committee members.

Sincerely,
Rob Quinn rob@tanprousa.com
Karen Bentlage karenb@futureindustries.com
Don Hirsch dhirsch@tsochicago.com