ACH Mailbag
04.14.08
Wow, what a response on last month’s article! Based on the number of calls and emails I received regarding the ACH processing I thought I would share some of the more common questions that came in.
A large number of the responses were in relationship to the savings salon owners were seeing by “doing the math”. There is a link on our website www.gohelios.com/math that is being provided in order to calculate actual savings based on each individual salon owners’ personal store data. It’s proven to be a valuable tool that breaks down the savings per month and per year. Salon owners are seeing hundreds, and in many cases thousands, of dollars worth of savings on an annual basis.
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A Penny Saved is a Penny Earned
02.08.08
I was a typical kid growing up in a middle class town in Illinois and I guess I would say with middle class values. So what does this have to do with tanning? Well, I can remember my dad pointing out a penny lying in the parking lot one crisp spring afternoon while we were walking into the sporting goods store to pick out a new baseball glove for the upcoming season. And I can still recall my response, “Ah yeah…SO?”
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Email Marketing – The New “RAGE”
01.02.08
Viagra, pen!s enlargement, meet singles in your area… If you’re like me, you logged into your email account this morning and sifted through your Inbox trying to identify the “good” emails from the SPAM. Sadly, this has become a never ending routine that somehow seems normal to me. Personally I love email since it’s an easy, quick way to stay connected to my family and friends and it’s an even more effective way to keep our customers informed on important company information.
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Mission Impossible… Not Really
12.04.07
Bar codes are a fast, easy and accurate way of collecting and recording data in retail businesses and are very prominent in most vertical markets; however the tanning industry has historically lagged behind. While some salons have been utilizing bar coding for years and many more have been implementing this technology at an increasingly rapid pace, the majority of salon owners have still not fully automated their inventory process.
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The Data Game
7.25.07
“Software company number 1: If you were a flavor of ice cream would you be Vanilla, Rocky Road, Peaches & Cream or Tooti Frutti?” I’m sure you’re wondering how on earth is “he” going to parallel software with dating and when I say “he” I’m not talking about Jim Lange either.
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Mission Impossible… Not Really
6.05.07
Good morning, Mr./Mrs. Salon Owner. Your mission, should you choose to accept it, involves the marketing to whom I’ve designated "The Golden Tanner." You may select any method you like, but it is essential that your goal is to remain in business. As always, should any reader of this article become unsuccessful after implementing my expressed ideologies, I will disavow all knowledge of your actions. This message will self-destruct in five seconds.
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Credit Card Processing
4.26.07
The question is not, “Can I afford to process my credit cards through my salon software?”, but rather, “Can I afford NOT to process my credit cards through my salon software?” Controlling your salon’s Operating Expenses is something every salon owner is acutely cognizant of. If you’ve been a loyal reader of my previous articles you have “heard” me talk about the importance of good expenses and how to embrace them instead of fearing them or worse yet, avoiding them.
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Size Really DOES Matter!
2.13.07
OK get your heads out of the gutter, I’m talking Bandwidth…err, umm I mean…you know, Internet speed. Let’s just get to the article?
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A Tisket a Tasket…
1.02.07
Okay, so the title has absolutely nothing to do with this article, but the copy was already late which I’m sure is making Sharon wonder why she’s even dealing with me again.
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Important Annoucement
8.1.06
We are pleased to announce that we have sold our interests of Sunshine Holdings, Inc. to our current sales executives, and a local area investor, MH Equity.
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In the wake of negative press
5.15.06
One thing to think about is the political, money-driven aspect of the anti-tanning campaign.
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Centrix Successfully Installed and Operating in Local Area Tanning Salons
4.21.06
Indianapolis, IN – Tony Toepfer, founder and President of Helios, LLC, announced today that the newest release of Helios software, Centrix, has been successfully installed in local area tanning salons.
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Direct Mail: Why you must use it and use it smarter!
3.08.06
Our industry is becoming increasingly more competitive with each passing year. Every year it seems like one salon closes yet two more open.
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Choosing the Right Software Solution
2.21.06
If you’ve made it this far after reading the title of this column knowing that I work at Helios, I give you a lot of credit. Either you are really interested in what I have to say or you want to see if I’ve been able to sneak a Helios biased article past the watchful eye of Sharron and the gang at IST
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Training Bootcamp
1.6.06
Time and money seem to always factor into every decision for small business owners, but training as well as some sort of continuing education program is the cornerstone to any thriving business.
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REMOTE PC ACCESS
12.14.05
The time demands on salon owners continues to be an upward trend as the market share for the tanning dollar gets increasingly more competitive.
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Ready or Not – Here They Come
12.7.05
Every year at this time you start looking at the possibility of finally biting the bullet and computerizing your salon.
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General Information